Two days ago, Toyota released a video of their 2011 Toyota Corolla and their new endorser, Hatsune Miku.
Dream Harmonic – Corolla + Miku: Big Dream
It seems that the Vocaloid Fever just reached the shores of USA, well I’m not sure about that. Toyota USA had Hatsune Miku as their endorser. but what are they thinking? are the American residents aware of Miku’s presence? or do they know who she is? you have to be an anime fan or pretty much involved in the anime scene to know her.
I guess the company targets the younger generation for this ad, but it seems there aren’t that much Hatsune Miku fans in America as I know. and if this commercial is aired on US TV, many would be confused of who she is. but with internet being used world wide and Miku’s picture is appearing almost everywhere, the average Americans watching it would be like “hey who was that girl on the Toyota?” and they would actually search it on the net and I think that’s how the company sees it.
here is their FB page Toyota USA and the official site Corollamiku and as you would notice Miku’s face is very different, they pretty much Americanized her to cater their target customers but I’m not happy with that. also on the facebook page, you will notice the “Who is Miku Hatsune?” thingy on the bottom that explains only a few really know her on the state side.
now that the 2011 Toyota Corolla is Hatsune Miku’s official car, I’m an anime fan and a car guy so I really wish that the color palette would be like her outfit. then calling it Corolla Hatsune would be nice.
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