Kirino Kousaka of Ore no Imouto, as seen in this newspaper add, seems to be the one promoting the brand, just like Hatsune Miku for Toyota. although I’m not sure why they (Mazda) chose Kirino, or why they even tried copying what Toyota did, what I’m thinking now is will the other car manufacturers go with this trend? and will Mazda continue using Kirino as their model for U.S. market? I dunno..
Kirino is Kyosuke's 14-year-old younger sister. She is mature for her age with a cold, tsundere-like personality. She is secretly an otaku with an obsession for "little sister"-themed eroge, as well as the children's anime series, Stardust Witch Meruru. She works as a photoshoot model and later becomes a novelist, the funds from which she uses to support her hobby. Despite her interests, she states she does not know why she started liking it and denies having a brother complex, believing the 2D and 3D worlds should be kept separate. Nevertheless, she is shown to be very frustrated whenever Kyosuke is with or shows interest in other girls, such as Manami, who she accuses as being "all over" Kyosuke. Likewise, she frequently forces Kyosuke to spend time with her, whether it is playing games or taking her out, but denies that she actually enjoys the time they spend together. She goes as far as hitting him after he complains that she is ordering him around as if he was her boyfriend, and goes out of her way to sabotage his time with another girl. Despite stating she only likes eroge because of their cute characters, she shows a perverted side to herself when playing. She uses the screen name Kiririn when with her otaku friends.
but by the looks of the newspaper, I think they just put her there. maybe the editor is a fan or something. no traces of her promoting an specific Mazda car.. let’s wait and see
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